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Trusted by operators worldwide

Build your online storefront and run POS from one platform

Vertex gives restaurants, retailers, ecommerce brands, and service businesses a branded online storefront builder, POS, loyalty, promotions, bookings, payments, fulfillment, and industry-specific modules in one system.

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  • Free plan for services and POS-led stores
  • 7-day trial on paid plans
  • No setup fees
Business overview Storefront, POS, retention, and team operations in one workspace
1.5k+ Orders, bookings, and POS tickets monthly
99.9% Platform uptime SLA
24/7 Operator support coverage
4 Industry profiles with custom modules

Built for operators who want one storefront, POS, and back office

  • Restaurant groups
  • Retail chains
  • Ecommerce brands
  • Service teams
  • Franchise operators
Choose your business type

Choose the storefront, POS, and workflow stack that fits how you sell

Pick the industry profile that matches your operation. The page updates to show the right modules, launch path, and plan focus instead of a generic feature list.

Choose your business type

Build the storefront and checkout flow that fits how you sell.

Vertex combines a branded online storefront builder, POS, loyalty, promotions, and industry modules for restaurants, retailers, ecommerce brands, and service businesses.

  • Launch branded storefronts, in-person checkout, and booking flows from one platform.
  • Turn on loyalty, promotions, and branded communication without adding another marketing tool.
  • Use industry modules like kitchen routing, barcode inventory, shipping, or appointment scheduling.
  • Operate from web, iOS, and Android, then expand to multi-store control when you are ready.
Browse industry pages Create account
Why operators switch

A storefront builder and POS stack designed for operators

Sell online, take payments in person, and manage fulfillment, retention, and team execution from one system.

Build your storefront and POS from one stack

Launch a branded online storefront, accept payments online or in person, and keep checkout logic consistent across channels.

Turn on the right modules for your industry

Restaurants get kitchen and dine-in flows, retail gets barcode inventory, ecommerce gets shipping and returns, and services get bookings and staff calendars.

Give staff one system to run

Keep checkout, order status, catalog updates, staffing, loyalty, and admin controls aligned so the team is not bouncing between disconnected systems.

Keep fulfillment and appointments moving

Move orders, pickups, shipping, tickets, or appointments through clear status steps so customers and staff stay on the same page.

Grow repeat revenue without another tool

Use promotions, loyalty, branded follow-up, and targeted offers to bring customers back without adding another marketing system first.

Scale from one location to multi-store control

Add locations, centralized permissions, and store-by-store visibility when you are ready instead of rebuilding your stack later.

Workflow preview

Industry modules change. The platform stays consistent.

Choose restaurant, retail, ecommerce, or services and Vertex adjusts the admin, storefront, POS, and operational modules around that workflow.

All business types

One storefront and POS platform, tailored by industry.

The core stack stays unified while menus, catalogs, booking flows, fulfillment, and retention modules adapt to the business type you choose.

See plan options

Sell

  • Build a branded storefront, take payments online or in person, and accept bookings where needed.
  • Keep checkout, taxes, discounts, and customer accounts consistent across channels.

Operate

  • Manage catalog, menus, inventory, orders, appointments, staff, and settings from one admin.
  • Turn on industry-specific modules like kitchens, barcode scanning, shipping, or service scheduling.

Grow

  • Run loyalty, promos, and branded follow-up campaigns from the same stack.
  • Add analytics, permissions, and multi-location controls without migrating to a new platform.
What ships with Vertex

Production-ready foundations for storefront, POS, and retention

The platform includes the pieces operators usually have to source separately before they can launch with confidence.

Storefront builder plus POS

Launch branded online selling and keep in-person checkout on the same platform instead of managing two systems.

Loyalty and promo engine included

Run discounts, promo rules, retention offers, and repeat-customer programs without bolting on another app.

Payments powered by Stripe

Use secure hosted checkout and Stripe-powered payment flows across online and in-person operations.

Industry-ready modules

Turn on kitchen displays, barcode inventory, shipping and returns, or booking workflows based on how your business actually operates.

Pricing

Free usage pricing plus paid monthly plans

Start with a usage-billed free plan for services and POS-led stores, or choose a paid monthly tier for public storefronts, deeper retention, and multi-location control.

Pricing preview All business types

Start on a free usage-billed plan for services and POS-led stores, or choose a paid monthly plan for public storefronts, retention, and multi-location control.

Free uses 25 cents per confirmed booking and 10 cents per paid POS transaction. Paid plans stay flat-rate monthly with $0 per-order platform fees.

Change business type
Best for usage-billed launch

Free

Start with bookings or in-store POS on a usage-billed workspace with no monthly base.

$0

25 cents per confirmed booking + 10 cents per paid POS transaction

  • No monthly base subscription
  • 25 cents per confirmed booking
  • 10 cents per paid POS transaction
  • Core admin, catalog, and staff setup
  • Available for services plus POS-led restaurant and retail operations
  • Upgrade when you need public ordering, ecommerce, or deeper retention tooling
Best for launching one location

Starter

Launch a branded online storefront and operational core for one location.

$25/mo

7-day free trial on paid plans

  • Branded storefront, service catalog, or ordering experience
  • Core admin controls for daily operations
  • Catalog, menu, or service module management
  • Live orders, bookings, or request tracking
  • Promotions and offers to help drive demand
  • Flat-rate monthly pricing with no setup fees
Most popular Best for active day-to-day operations

Growth

Add POS depth, retention tools, and stronger day-to-day controls as volume grows.

$60/mo

7-day free trial on paid plans

  • Everything in Starter
  • Deeper industry-specific modules and workflows
  • Loyalty, promos, and branded customer communication
  • Custom domain support
  • Stripe-powered online and in-person payments
  • Operational tooling for faster execution
Best for multi-location control

Scale

Centralize teams, reporting, and rollout controls across multiple locations.

$100/mo

7-day free trial on paid plans

  • Everything in Growth
  • Multi-store management
  • Centralized roles and permissions
  • Cross-store cloning and templates
  • Store-by-store analytics views
  • Scale-ready control for growing operators
FAQ

Common questions before you start

Short answers for the decisions owners usually need to make before they launch.

Can I choose my business type during signup?

Yes. New accounts pick an industry profile during signup so the platform can enable the right workflows for that business.

Do all industries use the same plans?

Starter, Growth, and Scale are shared across industries. Free is currently available for services plus POS-led restaurant and retail setups, while ecommerce starts on paid plans.

Can I change industry profiles later?

Yes. Contact support before switching so your data and workflows stay aligned with the new profile.

Are there platform commissions on orders or bookings?

Paid plans stay flat-rate monthly with standard processor fees only. The free plan uses simple platform fees: 25 cents per confirmed booking and 10 cents per paid POS transaction.

Do you support web, iOS, and Android?

Yes. Vertex supports web operations and native iOS and Android application workflows.

Is multi-store available for every business type?

Yes on Scale. Multi-store operations are unlocked on Scale and work across restaurant, retail, ecommerce, and services.

Book a demo

Need help mapping your storefront and POS setup?

Tell us your business type, team size, and the tools you are replacing. We will point you to the right module set, launch path, and next step.

  • Free plan for services, restaurant POS, and retail POS
  • 7-day free trial on paid plans
  • Payments powered by Stripe
  • Paid plans keep $0 per-order platform fees
  • Legal and contact details available at all times
Create account Book a demo

Prefer to review details first? View legal and contact information.

Resources / compare alternatives

Explore the right page without leaving the main storefront and POS path

Industry pages and buyer guides are still available, but they now sit lower on the page so they support evaluation instead of competing with the core conversion flow.

Team access

Already invited by an owner?

Use the invite code your owner shared to create your team login.